Wayne State University and Siena Heights University win coveted trophies in statewide organ donor drive competition.

Gift of Life Michigan

ANN ARBOR — Using college rivalries for social good, students across the state participated in the 11th annual Gift of Life Campus Challenge, encouraging classmates, alumni, faculty and others to join the Michigan Organ Donor Registry.

They added a total of 1,142 new names to the donor registry and two schools came out on top.

For the third year in a row, Wayne State University added more names than any other school, with 608. Siena Heights University recruited the most donor registrants compared to student population for the second year in a row, with a score of 5.27 percent.

Each of the 14 participating colleges and universities will receive certificates of appreciation for their tremendous efforts to save and improve lives. The success of the Campus Challenge provides hope for the 3,290 Michigan residents waiting for a life-saving organ transplant, and tens of thousands more in need of tissue and cornea transplants.

The Gift of Life Campus Challenge is the largest college-based organ donor drive in the nation, and has been recognized by the U.S. Department of Health and Human Services for its success. In its 11-year history, the Campus Challenge has resulted in more than 35,000 people adding their names to the Michigan Organ Donor Registry.

During the Campus Challenge, students inspired new donor registrations by hosting sign-up tables on campus, giving presentations to classmates and displaying posters. Extra emphasis was placed on social media outreach this year, with graphics and messages specifically designed for use on Instagram, Twitter and Facebook. Gift of Life Michigan partnered with Redhead Design Studio for most of this year’s Campus Challenge graphics and print materials.

Gift of Life also worked with ORGANIZE, an organization focused on increasing the number of registered organ donors across the U.S. ORGANIZE conducted a series of A/B tests with Judd Kessler of the Behavioral Economics Department at Wharton to explore whether school pride incentivized students to register via their mobile web application. Results will inform best practices for future campaigns and findings will be published.

Since 2007, Michigan residents who join the Donor Registry have a red heart symbol placed on the front of their driver’s license or state ID card. Joining the Donor Registry takes less than a minute at https://giftoflifemichigan.org/. Residents can also join by calling Gift of Life at 800.482.4881 or visiting any Secretary of State office.

#####

EDITOR’S NOTE: A list of participating schools and their final scores (in a bar graph format) is available at giftoflifemichigan.org/go/school or by contacting Gift of Life Michigan at 800-482-4881.

Read More Posts

The family of Mitch Potter says their goodbyes at the hospital before he is moved to Gift of Life Michigan to give his final gifts.

Behind the Scenes of “The Final Gift”: CBS News Spotlights Gift of Life Michigan’s Lifesaving Work

Gift of Life Michigan welcomed CBS News inside its Ann Arbor facility last summer, giving…

Read More

Dior Chambers is waiting for that life-saving gift

Dior Chambers is no stranger to kidney disease. It has touched every corner of her…

Read More

Michigan Senate recognizes April as Donate Life Month, introduces new bills focused on organ, eye and tissue donation education

Today, the Michigan Senate adopted Sen. Kevin Daley’s (R-Lum) resolution to recognize April 2025 as…

Read More

“I’m so thankful I’m here and for the gift of life”

Brett Bowman, from Woodhaven, Mich., was born with cystic fibrosis. Growing up he was in…

Read More

Erik

Erik’s selfless decision to donate inspired his daughter Erika to honor his memory through advocacy

Read More

Greg

Through the pain of losing her husband Greg, Shalonda found purpose in raising awareness for…

Read More
Scroll to Top